Engaging consumers through branded e...
Marti Parreño, Jose,

FindBook      Google Book      Amazon      博客來     
  • Engaging consumers through branded entertainment and convergent media /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Engaging consumers through branded entertainment and convergent media // Jose Marti Parreno, Carla Ruiz Mafe, and Lisa Scribner, editors.
    其他作者: Marti Parreño, Jose,
    面頁冊數: PDFs (353 pages) :illustrations.
    內容註: Branded entertainment: past, present, and future / Jose Marti-Parreño, Carla Ruiz-Mafe, Lisa L. Scribner -- A classification of branded entertainment based on psychological levels of processing / Jesus Bermejo-Berros -- Author-as-franchise-product: Edgar Rice Burroughs Inc and Tarzan as historical branded entertainment / Matthew Freeman -- A theoretical model for the study of persuasive communication through digital games / Teresa de la Hera Conde-Pumpido -- The role of online social interaction in the recommendation of a brand community / Cleopatra Veloutsou, Laurence Dessart, Georgia Maria Arvaniti -- Deep and shallow gamification in marketing: thin evidence and the forgotten powers of really good games / Andreas Lieberoth, Max Møller, Andreea Catalina Marin -- Product placement in video games: image transference among emotions / Ines Küster [and 4 others] -- Sitcoms make you laugh and recycle: exploring the concept of behavior placements / Christine Kowalczyk, Jennifer Martinez -- Product placement in the pharmaceutical industry: the case of Sinemet in ER / Jose Enrique De la rubia Orti [and 3 others] -- How branded entertainment shapes consumers' brand attitudes: evidence from an advertiser-funded program / Yann Verhellen, Nathalie Dens, Patrick De Pelsmacker -- Brand perception and its relation to perceived performance of a public sports service / Mario Alguacil Jimenez [and 3 others] -- User-generated-content: concept, typology, and marketing outcomes / Jose Marti-Parreño, Lisa L. Scribner, Carla Ruiz-Mafe -- Involving customers through co-creation: an approach from the fashion industry / Desamparados Pardo-Cuenca, Vicente Javier Prado-Gasco.
    標題: Product placement in mass media. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8342-6
    ISBN: 9781466683433 (ebook)
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
 
W9269401 電子資源 11.線上閱覽_V 電子書 EB HF6146.P78 E54 2015e 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入