Hospitality industry - Marketing.
Overview
| Works: | 51 works in 3 publications in 3 languages | |
|---|---|---|
Titles
Marketing management : = a resource-based approach for the hospitality and tourism industries /
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Marketing management for the hospitality industry : = a strategic approach /
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Marketing leadership in hospitality : = foundations and practices /
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Marketing leadership in hospitality and tourism : = strategies and tactics for competitive advantage /
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Marketing communications in tourism and hospitality = concepts, strategies and cases /
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Segmentation strategies for hospitality managers : = target marketing for competitive advantage /
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Marketing essentials in hospitality and tourism : = foundations and practices /
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Marketing for tourism and hospitality : = collaboration, technology and experiences /
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Tourism, hospitality and digital transformation : = strategic management aspects /
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Marketing technology-infused hospitality = upskilling frontline employees for competitiveness /
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(Electronic resources)
Marketing communications in tourism and hospitality : = concepts, strategies and cases /
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Marketing in food, hospitality, tourism and events : = a critical approach /
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