Marketing tourism and hospitality = ...
George, Richard.

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  • Marketing tourism and hospitality = concepts and cases /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing tourism and hospitality/ by Richard George.
    其他題名: concepts and cases /
    作者: George, Richard.
    出版者: Cham :Springer International Publishing : : 2021.,
    面頁冊數: xxiii, 500 p. :ill., digital ;24 cm.
    內容註: Part I: Understanding Marketing in the Tourism and Hospitality Industry -- Chapter 1: Tourism and Hospitality Marketing Principles -- Chapter 2: Characteristics of Tourism and Hospitality Marketing -- Part 2: Understanding the Tourism and Hospitality Market -- Chapter 3: Tourism and Hospitality Consumer Behaviour -- Chapter 4: Tourism and Hospitality Marketing Research -- Part 3: Designing the Tourism and Hospitality Marketing Strategy -- Chapter 5: Tourism and Hospitality Marketing Planning -- Chapter 6: The Tourism and Hospitality Marketing Environment -- Chapter 7: Market Segmentation, Targeting, and Positioning. -Part 4: Implementing the Tourism and Hospitality Marketing Mix -- Chapter 8: Tourism and Hospitality Products, Branding, and Pricing -- Chapter 9: Tourism Distribution -- Chapter 10: Promoting and Advertising Tourism and Hospitality Products -- Chapter 11: Designing the Tourism and Hospitality Promotions Mix -- Chapter 12: Digital Marketing in Tourism and Hospitality. - Part 5: Understanding Tourism and Hospitality Marketing Issues -- Chapter 13: Quality Service Experiences through Internal and Relationship Marketing -- Chapter 14: Marketing Tourism Destinations.
    Contained By: Springer Nature eBook
    標題: Tourism - Marketing. -
    電子資源: https://doi.org/10.1007/978-3-030-64111-5
    ISBN: 9783030641115
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W9402265 電子資源 11.線上閱覽_V 電子書 EB G155.A1 G46 2021 一般使用(Normal) 在架 0
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