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Handbook of hospitality marketing management

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Handbook of hospitality marketing management/ editor, Haemoon Oh ; editor in chief, Abraham Pizam.
其他作者:	Oh, Haemoon.
出版者:	Oxford :Butterworth-Heinemann, : 2008.,
面頁冊數:	1 online resource (xxii, 552 p.)
附註:	Description based on print version record.
標題:	Food service - Marketing. -
電子資源:	http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298193
電子資源:	http://www.sciencedirect.com/science/book/9780080450803An electronic book accessible through the World Wide Web; click for information
電子資源:	http://public.eblib.com/EBLPublic/PublicView.do?ptiID=477424Click here to view book
ISBN:	0080569439 (electronic bk.)

Handbook of hospitality marketing management
Handbook of hospitality marketing management[electronic resource] /editor, Haemoon Oh ; editor in chief, Abraham Pizam. - Oxford :Butterworth-Heinemann,2008. - 1 online resource (xxii, 552 p.)

Description based on print version record.

Includes bibliographical references and index.

Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specifc topics. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. * Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing.

ISBN: 0080569439 (electronic bk.)Subjects--Topical Terms:

693878
Food service
--Marketing.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: TX911.3.M3 / H36 2008eb

Dewey Class. No.: 647.95/068/8

Handbook of hospitality marketing management
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020 $a 9780080569437 (electronic bk.)
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245 0 0 $a Handbook of hospitality marketing management $h [electronic resource] / $c editor, Haemoon Oh ; editor in chief, Abraham Pizam.
260 $a Oxford : $c 2008. $b Butterworth-Heinemann,
300 $a 1 online resource (xxii, 552 p.)
500 $a Description based on print version record.
504 $a Includes bibliographical references and index.
520 $a Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specifc topics. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. * Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing.
650 0 $a Food service $x Marketing. $3 693878
650 0 $a Hospitality industry $x Marketing. $3 700247
650 0 $a Restaurants $x Marketing. $3 696289
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Oh, Haemoon. $3 927442
700 1 $a Pizam, Abraham. $3 696223
856 4 0 $3 NetLibrary $u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298193
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780080450803 $z An electronic book accessible through the World Wide Web; click for information
856 4 0 $z Click here to view book $u http://public.eblib.com/EBLPublic/PublicView.do?ptiID=477424
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994 $a C0 $b TEF