Motivation research (Marketing)
Overview
| Works: | 21 works in 6 publications in 6 languages | |
|---|---|---|
Titles
Ernest Dichter and motivation research = newperspectives on the making of post-war consumer culture /
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(Electronic resources)
The Arthur Andersen guide to talking with your customers = what they will tell you about your business (when you ask the right questions) /
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(Electronic resources)
Eurasian business perspectives = proceedings of the 25th Eurasia Business and Economics Society Conference /
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(Electronic resources)
Targeting the trendsetting consumer : = how to market your product or service to influential buyers /
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(Language materials, printed)
Citizen brand = 10 commandments for transforming brands in a consumer democracy /
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(Electronic resources)
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