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Luxury tourism = market trends, chan...

Conrady, Roland.

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Luxury tourism = market trends, changing paradigms, and best practices /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Luxury tourism/ edited by Roland Conrady, David Ruetz, Marc Aeberhard.
其他題名:	market trends, changing paradigms, and best practices /
其他作者:	Conrady, Roland.
出版者:	Cham :Springer International Publishing : : 2020.,
面頁冊數:	xii, 323 p. :ill. (some col.), digital ;24 cm.
內容註:	Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism offer -- Luxury relevance of selected megatrends in tourism -- Analysis, design and future perspectives of luxury features -- Case Studies and Best Practice Examples of Luxury Tourism -- Summary and outlook.
Contained By:	Springer Nature eBook
標題:	Tourism. -
電子資源:	https://doi.org/10.1007/978-3-030-59893-8
ISBN:	9783030598938

Luxury tourism = market trends, changing paradigms, and best practices /
Luxury tourismmarket trends, changing paradigms, and best practices /[electronic resource] :edited by Roland Conrady, David Ruetz, Marc Aeberhard. - Cham :Springer International Publishing :2020. - xii, 323 p. :ill. (some col.), digital ;24 cm. - Tourism, hospitality & event management,2510-4993. - Tourism, hospitality & event management..

Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism offer -- Luxury relevance of selected megatrends in tourism -- Analysis, design and future perspectives of luxury features -- Case Studies and Best Practice Examples of Luxury Tourism -- Summary and outlook.

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.

ISBN: 9783030598938

Standard No.: 10.1007/978-3-030-59893-8doiSubjects--Topical Terms:

536870
Tourism.

LC Class. No.: G155.A1 / .L89 2020

Dewey Class. No.: 338.4791

Luxury tourism = market trends, changing paradigms, and best practices /
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