語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Identifying e-commerce competencies ...
~
Lunkenheimer, Gary Gene.
FindBook
Google Book
Amazon
博客來
Identifying e-commerce competencies for marketing education: A national Delphi study.
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Identifying e-commerce competencies for marketing education: A national Delphi study./
作者:
Lunkenheimer, Gary Gene.
面頁冊數:
159 p.
附註:
Source: Dissertation Abstracts International, Volume: 63-05, Section: A, page: 1679.
Contained By:
Dissertation Abstracts International63-05A.
標題:
Education, Business. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3052196
ISBN:
0493668373
Identifying e-commerce competencies for marketing education: A national Delphi study.
Lunkenheimer, Gary Gene.
Identifying e-commerce competencies for marketing education: A national Delphi study.
- 159 p.
Source: Dissertation Abstracts International, Volume: 63-05, Section: A, page: 1679.
Thesis (Ph.D.)--University of Missouri - Columbia, 2002.
The purpose of this modified Delphi study was to identify necessary competencies for e-commerce, e-business, and the Internet as they relate to marketing education at the high school and community college level. Two groups of participants, business and industry members partnered with marketing education with strong experience in e-commerce and the Internet and marketing educators from across the nation took part in a web-mailed survey.
ISBN: 0493668373Subjects--Topical Terms:
1017515
Education, Business.
Identifying e-commerce competencies for marketing education: A national Delphi study.
LDR
:02687nam 2200313 a 45
001
934979
005
20110509
008
110509s2002 eng d
020
$a
0493668373
035
$a
(UnM)AAI3052196
035
$a
AAI3052196
040
$a
UnM
$c
UnM
100
1
$a
Lunkenheimer, Gary Gene.
$3
1258673
245
1 0
$a
Identifying e-commerce competencies for marketing education: A national Delphi study.
300
$a
159 p.
500
$a
Source: Dissertation Abstracts International, Volume: 63-05, Section: A, page: 1679.
500
$a
Supervisor: Bob R. Stewart.
502
$a
Thesis (Ph.D.)--University of Missouri - Columbia, 2002.
520
$a
The purpose of this modified Delphi study was to identify necessary competencies for e-commerce, e-business, and the Internet as they relate to marketing education at the high school and community college level. Two groups of participants, business and industry members partnered with marketing education with strong experience in e-commerce and the Internet and marketing educators from across the nation took part in a web-mailed survey.
520
$a
Overall, the panel of experts were asked to rate 26 competency statements at two levels, entry-level employment and employment advancement. The panel found 10 statements to be necessary at the entry-level and 25 statements to be necessary at the employment advancement level. Competencies found necessary at both levels include: (1) Write clearly, concisely, and correctly. (2) Create, use, edit, send, read, forward, and attach files for e-mail using proper etiquette and ethics. (3) Develop Internet search skills and strategies. (4) Use the Internet for all types of research and business opportunities. (5) Organize, communicate, and present the results of Internet information in oral or written form. (6) Describe what makes a brick and mortar business successful. (7) Describe e-commerce. (8) Explain and evaluate customer service issues in e-commerce. (9) Describe the many uses of the Internet and e-mail software, and their application. (10) Sell goods/services/ideas online.
520
$a
This study should help marketing educators best infuse e-commerce skills into the marketing curriculum. Marketing teachers must be made aware of such competencies and able to master such competencies in order to prepare well-educated and employable students.
590
$a
School code: 0133.
650
4
$a
Education, Business.
$3
1017515
650
4
$a
Education, Curriculum and Instruction.
$3
576301
650
4
$a
Education, Secondary.
$3
539262
690
$a
0533
690
$a
0688
690
$a
0727
710
2 0
$a
University of Missouri - Columbia.
$3
1017522
773
0
$t
Dissertation Abstracts International
$g
63-05A.
790
$a
0133
790
1 0
$a
Stewart, Bob R.,
$e
advisor
791
$a
Ph.D.
792
$a
2002
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3052196
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9105576
電子資源
11.線上閱覽_V
電子書
EB W9105576
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入