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The African-American male in magazin...

San Jose State University.

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The African-American male in magazine advertising: A content analysis.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The African-American male in magazine advertising: A content analysis./
作者:	Siarras, Patrice.
面頁冊數:	45 p.
附註:	Adviser: Tim Hendrick.
Contained By:	Masters Abstracts International47-05.
標題:	Black Studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1463408
ISBN:	9781109075533

The African-American male in magazine advertising: A content analysis.
Siarras, Patrice.

The African-American male in magazine advertising: A content analysis. - 45 p.

Adviser: Tim Hendrick.

Thesis (M.S.)--San Jose State University, 2008.

This thesis addresses the topic of black men in five publications targeted at different consumers over a period of 25 years. It examines five aspects of models in advertising: role prominence, occupational role, product categories, interaction, and setting. By finding the recurrent trends in each magazine analyzed, it was determined how publications carry stereotypes, and what types.

ISBN: 9781109075533Subjects--Topical Terms:

1017673
Black Studies.

The African-American male in magazine advertising: A content analysis.
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520 $a Early research on this topic reveals minimal visibility and highly derogatory portrayals while more recent studies found increasingly positive depictions and the use of stereotypes in more subtle ways. A sample of ads in black-oriented publications helped determine if blacks were better represented in magazines targeted at them.
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