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How reciprocity influences alumni gi...

The University of Alabama.

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How reciprocity influences alumni giving: A qualitative study.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	How reciprocity influences alumni giving: A qualitative study./
作者:	Baldwin, Karen Meshad.
面頁冊數:	135 p.
附註:	Adviser: Claire Major.
Contained By:	Dissertation Abstracts International69-10A.
標題:	Education, Finance. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoeng/servlet/advanced?query=3334601
ISBN:	9780549877004

How reciprocity influences alumni giving: A qualitative study.
Baldwin, Karen Meshad.

How reciprocity influences alumni giving: A qualitative study. - 135 p.

Adviser: Claire Major.

Thesis (Ed.D.)--The University of Alabama, 2008.

This study examined the effect of positive reciprocity, reciprocity based on a sense of the need to repay, as the primary motivator of alumni giving to a 4-year, public flagship institution in the Southeast. It investigated the of role positive experiences, when one was a student at the University, as a primary motivator for alumni donor support.

ISBN: 9780549877004Subjects--Topical Terms:

1020300
Education, Finance.

How reciprocity influences alumni giving: A qualitative study.
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245 1 0 $a How reciprocity influences alumni giving: A qualitative study.
300 $a 135 p.
500 $a Adviser: Claire Major.
500 $a Source: Dissertation Abstracts International, Volume: 69-10, Section: A, page: 3872.
502 $a Thesis (Ed.D.)--The University of Alabama, 2008.
520 $a This study examined the effect of positive reciprocity, reciprocity based on a sense of the need to repay, as the primary motivator of alumni giving to a 4-year, public flagship institution in the Southeast. It investigated the of role positive experiences, when one was a student at the University, as a primary motivator for alumni donor support.
520 $a Although the review of existing scholarly literature is limited in information on philanthropy and donor motivation, there have been many popular articles written on and dissertation topics focused on, donor behavior (i.e., why people give). Likewise, there have been many studies conducted to test reciprocity theory. However, there have been relatively few, if any, studies testing the reciprocity theory as a motivation for donor behavior. Therefore, it was important to examine the role of positive reciprocity to better understand its influence on donor behavior. Regardless of the findings of studies on motivation, all of the literature suggested that determining and understanding the motivators for charitable givers is an important element in the success of fundraising.
520 $a It is not uncommon to hear donors cite repeatedly that their contributions were based on their desire to "give back" to their institutions. This concept of "giving back" is central to the importance of reciprocity as a motive for giving. Understanding which donors possess this philanthropic value can be central to an institution's ability to increase significantly charitable giving.
520 $a The researcher used a qualitative method of one-on-one interviews with an interview protocol. The interview protocol was designed for open-ended questions to elicit responses about the influence of reciprocity as a motivator for major gift contributions by alumni. Findings indicated reciprocity is a substantial motivator for alumni giving.
520 $a The findings of this study determined that positive reciprocity does, in fact, have an impact on donor motivation. By using the information in this study, institutions of higher education may be able to develop and implement more targeted, successful fundraising strategies that should increase their amount of charitable contributions from alumni.
590 $a School code: 0004.
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