紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
The ultimate question :/ Fred Reichheld. |
其他題名: |
driving good profits and true growth / |
作者: |
Reichheld, Frederick F. |
出版者: |
Boston, Mass. :Harvard Business School Press, : c2006., |
面頁冊數: |
xi, 211 p. :ill. ;25 cm. |
內容註: |
Why the ultimate question works -- Bad profits, good profits, and the ultimate question -- The measure of success -- How the Net Promoter Score (NPS) can drive growth -- How to measure responses -- The enterprise story: measuring what matters -- Why satisfaction surveys fail -- The rule of measurement -- Becoming good enough to grow -- Design winning customer strategies -- Deliver: building an organization that creates promoters -- Develop a community of promoters: by listening -- One goal, one number. |
標題: |
Consumer satisfaction. - |
電子資源: |
http://www.loc.gov/catdir/toc/ecip0518/2005025733.htmlhttp://www.loc.gov/catdir/toc/ecip0518/2005025733.html |
ISBN: |
1591397839 : |