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Total access : = giving customers wh...

McKenna, Regis.

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Total access : = giving customers what they want in an anytime, anywhere world /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Total access :/ Regis McKenna.
Reminder of title:	giving customers what they want in an anytime, anywhere world /
Author:	McKenna, Regis.
Published:	Boston, Mass. :Harvard Business School Press, : c2002.,
Description:	xv, 252 p. ;24 cm.
Subject:	Consumer satisfaction. -
ISBN:	1578512441 :

Total access : = giving customers what they want in an anytime, anywhere world /
McKenna, Regis.

Total access :giving customers what they want in an anytime, anywhere world /Regis McKenna. - Boston, Mass. :Harvard Business School Press,c2002. - xv, 252 p. ;24 cm.

Includes bibliographical references (p. 227-236) and index.

ISBN: 1578512441 :US27.50

LCCN: 2001051536Subjects--Topical Terms:

578584
Consumer satisfaction.

LC Class. No.: HF5415.5 / .M3855 2002

Dewey Class. No.: 658.8/12

Total access : = giving customers what they want in an anytime, anywhere world /
LDR:00587nam a2200181 a 45 001 693474
005 20070410
008 040920s2002 mau b 001 0 eng
010 $a 2001051536
020 $a 1578512441 : $c US27.50
035 $a imw93000035 ib95t0241
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.5 $b .M3855 2002
082 0 0 $a 658.8/12 $2 21
100 $a McKenna, Regis. $3 667105
245 1 0 $a Total access : $b giving customers what they want in an anytime, anywhere world / $c Regis McKenna.
260 $a Boston, Mass. : $c c2002. $b Harvard Business School Press,
300 $a xv, 252 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. 227-236) and index.
650 $a Consumer satisfaction. $2 lcstt $3 578584
650 $a Customer relations. $3 578582
650 $a Customer services. $3 657636