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Services marketing : = integrating c...
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Bitner, Mary Jo.
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Services marketing : = integrating customer focus across the firm /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Services marketing :/ Valarie A. Zeithaml, Mary Jo Bitner.
其他題名:
integrating customer focus across the firm /
作者:
Zeithaml, Valarie A.
其他作者:
Bitner, Mary Jo.
出版者:
Boston :McGraw-Hill/Irwin, : c2003.,
面頁冊數:
xx, 668 p. :ill. ;26 cm.
標題:
Customer services. -
電子資源:
http://www.loc.gov/catdir/toc/mh021/2002025544.htmlhttp://www.loc.gov/catdir/toc/mh021/2002025544.html
電子資源:
http://www.loc.gov/catdir/description/mh022/2002025544.htmlhttp://www.loc.gov/catdir/description/mh022/2002025544.html
ISBN:
0071199144 (pbk. : Int'l ed.) :
Services marketing : = integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing :
integrating customer focus across the firm /Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - Boston :McGraw-Hill/Irwin,c2003. - xx, 668 p. :ill. ;26 cm.
Includes bibliographical references and index.
ISBN: 0071199144 (pbk. : Int'l ed.) :NT1000
LCCN: 2002025544Subjects--Topical Terms:
657636
Customer services.
LC Class. No.: HD9980.5 / .Z45 2003
Dewey Class. No.: 658.8
Services marketing : = integrating customer focus across the firm /
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