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Services marketing : = integrating c...

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Bitner, Mary Jo.

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Services marketing : = integrating customer focus across the firm /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Services marketing :/ Valarie A. Zeithaml, Mary Jo Bitner.
其他題名:	integrating customer focus across the firm /
作者:	Zeithaml, Valarie A.
其他作者:	Bitner, Mary Jo.
出版者:	Boston :McGraw-Hill/Irwin, : c2003.,
面頁冊數:	xx, 668 p. :ill. ;26 cm.
標題:	Customer services. -
電子資源:	http://www.loc.gov/catdir/toc/mh021/2002025544.htmlhttp://www.loc.gov/catdir/toc/mh021/2002025544.html
電子資源:	http://www.loc.gov/catdir/description/mh022/2002025544.htmlhttp://www.loc.gov/catdir/description/mh022/2002025544.html
ISBN:	0071199144 (pbk. : Int'l ed.) :

Services marketing : = integrating customer focus across the firm /
Zeithaml, Valarie A.

Services marketing :integrating customer focus across the firm /Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - Boston :McGraw-Hill/Irwin,c2003. - xx, 668 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0071199144 (pbk. : Int'l ed.) :NT1000

LCCN: 2002025544Subjects--Topical Terms:

657636
Customer services.

LC Class. No.: HD9980.5 / .Z45 2003

Dewey Class. No.: 658.8

Services marketing : = integrating customer focus across the firm /
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050 0 0 $a HD9980.5 $b .Z45 2003
082 0 0 $a 658.8 $2 21
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245 1 0 $a Services marketing : $b integrating customer focus across the firm / $c Valarie A. Zeithaml, Mary Jo Bitner.
250 $a 3rd ed.
260 $a Boston : $c c2003. $b McGraw-Hill/Irwin,
300 $a xx, 668 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Customer services. $3 657636
650 $a Marketing. $3 536353
650 $a Service industries $x Marketing. $3 647833
700 $a Bitner, Mary Jo. $3 738455
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/mh021/2002025544.html $z http://www.loc.gov/catdir/toc/mh021/2002025544.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh022/2002025544.html $z http://www.loc.gov/catdir/description/mh022/2002025544.html

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