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YouTube as a Social Media Platform : = A Comparative Study of the British Museum (London) and The Mutter Museum (Philadelphia).

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	YouTube as a Social Media Platform :/
其他題名:	A Comparative Study of the British Museum (London) and The Mutter Museum (Philadelphia).
作者:	Marr, Devon.
面頁冊數:	1 online resource (64 pages)
附註:	Source: Masters Abstracts International, Volume: 84-12.
Contained By:	Masters Abstracts International84-12.
標題:	Museum studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30492561click for full text (PQDT)
ISBN:	9798379739775

YouTube as a Social Media Platform : = A Comparative Study of the British Museum (London) and The Mutter Museum (Philadelphia).
Marr, Devon.

YouTube as a Social Media Platform :A Comparative Study of the British Museum (London) and The Mutter Museum (Philadelphia). - 1 online resource (64 pages)

Source: Masters Abstracts International, Volume: 84-12.

Thesis (M.A.)--State University of New York at Buffalo, 2023.

Includes bibliographical references

YouTube as a platform has existed for over a decade and based on compiled lists, over one hundred museums have made YouTube channels. The British Museum and The Mutter Museum both have highly successful YouTube channels. However, the two museums are very different, both in size and content: the British Museum is one of the largest museums in the world, while the Mutter Museum is a small medical museum. Nevertheless, both museums have found strategies that work for them on YouTube. The British Museum focuses primarily on exhibition based content and the Mutter Museum on artifact based content. Both museum channels have existed for a similar amount of time, the British Museum's having been made in 2006 and the Mutter Museum's since 2009; both channels have posted between 450 and 500 videos during their existence. Both museums have demonstrated a clear understanding of the potential of YouTube as a platform featuring consistent branding and other strategies to draw viewers in. The channels are reflections of both museums mission statements and help them both to achieve the basic goals of education and outreach. This thesis compares these two museums and their range of use of this medium. It also addresses each museum's handling of controversial topics and initiatives during the Covid-19 pandemic. This paper showcases The British Museum's and the Mutter Museum's versatile use of YouTube as a platform and provides models for other museums.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798379739775Subjects--Topical Terms:

2122775
Museum studies.
Subjects--Index Terms:

British MuseumIndex Terms--Genre/Form:

542853
Electronic books.

YouTube as a Social Media Platform : = A Comparative Study of the British Museum (London) and The Mutter Museum (Philadelphia).
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