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How Museums Reshape Audience Engagement through Social Media Marketing.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	How Museums Reshape Audience Engagement through Social Media Marketing./
作者:	Castro, Dominique D.
面頁冊數:	1 online resource (68 pages)
附註:	Source: Masters Abstracts International, Volume: 84-08.
Contained By:	Masters Abstracts International84-08.
標題:	Museum studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30247721click for full text (PQDT)
ISBN:	9798371975393

How Museums Reshape Audience Engagement through Social Media Marketing.
Castro, Dominique D.

How Museums Reshape Audience Engagement through Social Media Marketing. - 1 online resource (68 pages)

Source: Masters Abstracts International, Volume: 84-08.

Thesis (M.A.)--Fashion Institute of Technology, State University of New York, 2022.

Includes bibliographical references

To stay relevant in their communities, museums must reflect and take time to build trust, maintain a positive reputation, and develop innovative ways of shaping culture. Navigating through a fluid time in the age of digital media, museums have taken advantage of their online presence to stay relevant. However, with museums experiencing a push from the public for change, how can museums shape culture through communication via social media platforms, such as Facebook, Twitter, and Instagram, while still being authentic to themselves? This thesis will examine data from three large, renowned American museums; The National Gallery of Art, Washington, The Metropolitan Museum of Art, New York, and The Art Institute of Chicago. By using the social media reports from the museums marketing platforms and their own operational reports, it will show how each museum builds and shapes a community online, collecting research through accredited journals and publications on marketing, arts marketing, and the digital development of arts institutions. The data will be analyzed, identifying major developments over time in the digital marketing world, comparing the data between the three institutions, and examining how these changes have been applied across the board.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798371975393Subjects--Topical Terms:

2122775
Museum studies.
Subjects--Index Terms:

CommunicationsIndex Terms--Genre/Form:

542853
Electronic books.

How Museums Reshape Audience Engagement through Social Media Marketing.
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