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Investigating the Use of Social Media in University Crisis and Emergency Communications.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Investigating the Use of Social Media in University Crisis and Emergency Communications./
作者:	Gunn, Chyenne Bostwick.
面頁冊數:	1 online resource (85 pages)
附註:	Source: Dissertations Abstracts International, Volume: 84-10, Section: A.
Contained By:	Dissertations Abstracts International84-10A.
標題:	Higher education administration. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30316779click for full text (PQDT)
ISBN:	9798379403966

Investigating the Use of Social Media in University Crisis and Emergency Communications.
Gunn, Chyenne Bostwick.

Investigating the Use of Social Media in University Crisis and Emergency Communications. - 1 online resource (85 pages)

Source: Dissertations Abstracts International, Volume: 84-10, Section: A.

Thesis (Ed.D.)--Northeastern University, 2023.

Includes bibliographical references

The problem of practice this research sought to study and offer solutions for was centered around social media communications from a housing and dining department at a major university in a large United States city during times of crisis and emergencies. The purpose of this Action Research study was to examine and make recommendations to improve the social media response strategy during times of crisis and emergencies. Participants and data collected in Cycle 1 consisted of first establishing a fieldwork site for this research, which was a housing and dining department of a large public university in a major United States city. The researcher interviewed two staff members who are heavily involved in the crisis and emergency communications process, reviewed department protocols, processes and procedures, conducted a staff focus group, implemented a survey to all on-campus residents, and administered a focus group of residential students. Using In Vivo and Process Coding, the researcher then established themes. The four themes that emerged from the data were: variable factors, hierarchical structures, channels, and established procedures. Action step activities included creating a cross-functional workgroup of staff who created a set of guidelines for a future social media listening tool that were designed, implemented, and evaluated in Cycle 2 to determine how the housing and dining department could use a social media listening tool to assist and support audiences in response to a crisis or emergency. During this phase, the researcher sought to understand how a social media marketing expert can assist in creating guidelines for a future social listening tool at the university. The research showed that organizing an effective cohort, facilitating guideline creation, embracing the uncomfortable, sharing innovative ideas, and nurturing shared expertise were effective tactics for facilitating guideline creation.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798379403966Subjects--Topical Terms:

2122863
Higher education administration.
Subjects--Index Terms:

Crisis communicationIndex Terms--Genre/Form:

542853
Electronic books.

Investigating the Use of Social Media in University Crisis and Emergency Communications.
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504 $a Includes bibliographical references
520 $a The problem of practice this research sought to study and offer solutions for was centered around social media communications from a housing and dining department at a major university in a large United States city during times of crisis and emergencies. The purpose of this Action Research study was to examine and make recommendations to improve the social media response strategy during times of crisis and emergencies. Participants and data collected in Cycle 1 consisted of first establishing a fieldwork site for this research, which was a housing and dining department of a large public university in a major United States city. The researcher interviewed two staff members who are heavily involved in the crisis and emergency communications process, reviewed department protocols, processes and procedures, conducted a staff focus group, implemented a survey to all on-campus residents, and administered a focus group of residential students. Using In Vivo and Process Coding, the researcher then established themes. The four themes that emerged from the data were: variable factors, hierarchical structures, channels, and established procedures. Action step activities included creating a cross-functional workgroup of staff who created a set of guidelines for a future social media listening tool that were designed, implemented, and evaluated in Cycle 2 to determine how the housing and dining department could use a social media listening tool to assist and support audiences in response to a crisis or emergency. During this phase, the researcher sought to understand how a social media marketing expert can assist in creating guidelines for a future social listening tool at the university. The research showed that organizing an effective cohort, facilitating guideline creation, embracing the uncomfortable, sharing innovative ideas, and nurturing shared expertise were effective tactics for facilitating guideline creation.
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