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Successful Event Fundraising Strategies for Nonprofit Museums.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Successful Event Fundraising Strategies for Nonprofit Museums./
作者:	Barrett, Stacie R.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	135 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-07, Section: A.
Contained By:	Dissertations Abstracts International83-07A.
標題:	Museum studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28870146
ISBN:	9798759991618

Successful Event Fundraising Strategies for Nonprofit Museums.
Barrett, Stacie R.

Successful Event Fundraising Strategies for Nonprofit Museums. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 135 p.

Source: Dissertations Abstracts International, Volume: 83-07, Section: A.

Thesis (D.B.A.)--Walden University, 2021.

This item must not be sold to any third party vendors.

Some museum nonprofit organizational leaders are experiencing financial losses. Less than 25% of nonprofit agencies in the United States have enough funds to operate for six months. Museum nonprofit leaders are concerned with financial losses because the decrease in financial support can cause decreased operational funding and prohibit museum nonprofit leaders from carrying out the organizational mission. Grounded in Ajzen's theory of planned behavior, the purpose of this qualitative single case study was to explore successful event fundraising strategies nonprofit managers use to increase financial support. The participants were three successful nonprofit museum leaders who had fundraising responsibilities. The study site was one nonprofit museum located in the southeastern United States. Data were collected by conducting virtual, semistructured interviews and gathering archival data, physical documents, and artifacts. Yin's five-step approach was employed to analyze the data. Three themes emerged: outreach strategies to attract millennials, designing appealing fundraising activities, and asking millennials for their support. A core recommendation is for nonprofit organizational leaders to conduct surveys to determine supporters' and potential supporters' needs to increase fundraising activities. Implications for social change include the potential to cultivate cultural awareness and understanding among museum visitors and people living near the museum.

ISBN: 9798759991618Subjects--Topical Terms:

2122775
Museum studies.
Subjects--Index Terms:

Fundraising

Successful Event Fundraising Strategies for Nonprofit Museums.
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