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Assessment of Needs from Industry Experts, Producers, and Consumers for a Value-Added Beef Extension Program.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Assessment of Needs from Industry Experts, Producers, and Consumers for a Value-Added Beef Extension Program./
Author:	Smith, Sarah.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	144 p.
Notes:	Source: Dissertations Abstracts International, Volume: 83-01, Section: A.
Contained By:	Dissertations Abstracts International83-01A.
Subject:	Agricultural education. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28419595
ISBN:	9798516904653

Assessment of Needs from Industry Experts, Producers, and Consumers for a Value-Added Beef Extension Program.
Smith, Sarah.

Assessment of Needs from Industry Experts, Producers, and Consumers for a Value-Added Beef Extension Program. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 144 p.

Source: Dissertations Abstracts International, Volume: 83-01, Section: A.

Thesis (Ph.D.)--Iowa State University, 2021.

This item must not be sold to any third party vendors.

As the beef industry changes, Extension personnel are experiencing an increase of inquiries about alternative marketing and production for beef operations. The purpose of this dissertation research was to identify the needs to help create a new value-added beef Extension program. The objectives were to describe: (1) industry experts' perceptions on beef producers' challenges and competencies for a value-added Extension program; (2) beef producers' perceptions of compatibility and complexity as well as their preferred Extension delivery methods; and (3) consumers' perceptions for beef marketing and production. Results from objective one revealed that a new Extension program should include: (1) Business and Marketing; (2) Foundations of Value-added Production; (3) Foundations of Beef Production; and (4) Tools. The results from first objective enabled the construction of a new instrument to personalize a value-added beef Extension program, how to deliver the instrument and how to analyze the data. Results from the 3rd objective provided a description of the habits that beef consumers have in Iowa and what or why they purchase at certain locations. Overall, this dissertation research has provided information on the different aspects needed to create a new value-added beef Extension program.

ISBN: 9798516904653Subjects--Topical Terms:

612126
Agricultural education.
Subjects--Index Terms:

Extension education

Assessment of Needs from Industry Experts, Producers, and Consumers for a Value-Added Beef Extension Program.
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245 1 0 $a Assessment of Needs from Industry Experts, Producers, and Consumers for a Value-Added Beef Extension Program.
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300 $a 144 p.
500 $a Source: Dissertations Abstracts International, Volume: 83-01, Section: A.
500 $a Advisor: Miller, Gregory S.
502 $a Thesis (Ph.D.)--Iowa State University, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a As the beef industry changes, Extension personnel are experiencing an increase of inquiries about alternative marketing and production for beef operations. The purpose of this dissertation research was to identify the needs to help create a new value-added beef Extension program. The objectives were to describe: (1) industry experts' perceptions on beef producers' challenges and competencies for a value-added Extension program; (2) beef producers' perceptions of compatibility and complexity as well as their preferred Extension delivery methods; and (3) consumers' perceptions for beef marketing and production. Results from objective one revealed that a new Extension program should include: (1) Business and Marketing; (2) Foundations of Value-added Production; (3) Foundations of Beef Production; and (4) Tools. The results from first objective enabled the construction of a new instrument to personalize a value-added beef Extension program, how to deliver the instrument and how to analyze the data. Results from the 3rd objective provided a description of the habits that beef consumers have in Iowa and what or why they purchase at certain locations. Overall, this dissertation research has provided information on the different aspects needed to create a new value-added beef Extension program.
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650 4 $a Agricultural education. $3 612126
650 4 $a Instructional design. $3 3172279
653 $a Extension education
653 $a Beef industry
653 $a Production
653 $a Delivery
653 $a Competencies
653 $a Consumer perceptions
690 $a 0517
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690 $a 0447
710 2 $a Iowa State University. $b Agricultural Education and Studies. $3 1281795
773 0 $t Dissertations Abstracts International $g 83-01A.
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791 $a Ph.D.
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