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Customer behaviour in ecommerce = ca...

Zapletalova, Sarka.

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Customer behaviour in ecommerce = case studies from the online grocery market /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Customer behaviour in ecommerce/ edited by Sarka Zapletalova, Halina Starzyczna.
其他題名:	case studies from the online grocery market /
其他作者:	Zapletalova, Sarka.
出版者:	Cham :Springer International Publishing : : 2023.,
面頁冊數:	xiii, 108 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Electronic commerce - Psychological aspects. -
電子資源:	https://doi.org/10.1007/978-3-031-23574-0
ISBN:	9783031235740

Customer behaviour in ecommerce = case studies from the online grocery market /
Customer behaviour in ecommercecase studies from the online grocery market /[electronic resource] :edited by Sarka Zapletalova, Halina Starzyczna. - Cham :Springer International Publishing :2023. - xiii, 108 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5490. - SpringerBriefs in business..

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies' strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

ISBN: 9783031235740

Standard No.: 10.1007/978-3-031-23574-0doiSubjects--Topical Terms:

838475
Electronic commerce
--Psychological aspects.

LC Class. No.: HF5548.32 / .C87 2023

Dewey Class. No.: 658.872

Customer behaviour in ecommerce = case studies from the online grocery market /
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