東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Customer behaviour in ecommerce = ca...

Zapletalova, Sarka.

Linked to FindBook

Google Book

Amazon

博客來

Customer behaviour in ecommerce = case studies from the online grocery market /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Customer behaviour in ecommerce/ edited by Sarka Zapletalova, Halina Starzyczna.
Reminder of title:	case studies from the online grocery market /
other author:	Zapletalova, Sarka.
Published:	Cham :Springer International Publishing : : 2023.,
Description:	xiii, 108 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Electronic commerce - Psychological aspects. -
Online resource:	https://doi.org/10.1007/978-3-031-23574-0
ISBN:	9783031235740

Customer behaviour in ecommerce = case studies from the online grocery market /
Customer behaviour in ecommercecase studies from the online grocery market /[electronic resource] :edited by Sarka Zapletalova, Halina Starzyczna. - Cham :Springer International Publishing :2023. - xiii, 108 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5490. - SpringerBriefs in business..

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies' strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

ISBN: 9783031235740

Standard No.: 10.1007/978-3-031-23574-0doiSubjects--Topical Terms:

838475
Electronic commerce
--Psychological aspects.

LC Class. No.: HF5548.32 / .C87 2023

Dewey Class. No.: 658.872

Customer behaviour in ecommerce = case studies from the online grocery market /
LDR:01791nmm a2200325 a 4500 001 2315489
003 DE-He213
005 20230214083657.0
006 m d
007 cr nn 008maaau
008 230902s2023 sz s 0 eng d
020 $a 9783031235740 $q (electronic bk.)
020 $a 9783031235733 $q (paper)
024 7 $a 10.1007/978-3-031-23574-0 $2 doi
035 $a 978-3-031-23574-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5548.32 $b .C87 2023
072 7 $a KJC $2 bicssc
072 7 $a BUS041000 $2 bisacsh
072 7 $a KJC $2 thema
082 0 4 $a 658.872 $2 23
090 $a HF5548.32 $b .C987 2023
245 0 0 $a Customer behaviour in ecommerce $h [electronic resource] : $b case studies from the online grocery market / $c edited by Sarka Zapletalova, Halina Starzyczna.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2023.
300 $a xiii, 108 p. : $b ill., digital ; $c 24 cm.
490 1 $a SpringerBriefs in business, $x 2191-5490
520 $a Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies' strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
650 0 $a Electronic commerce $x Psychological aspects. $3 838475
650 0 $a Consumer behavior. $3 535816
650 0 $a Strategic planning. $3 528149
650 1 4 $a Business Strategy and Leadership. $3 3591715
650 2 4 $a Trade and Retail. $3 3594413
650 2 4 $a e-Commerce and e-Business. $3 3591724
650 2 4 $a Customer Relationship Management. $3 2186425
650 2 4 $a Digital Marketing. $3 3538493
700 1 $a Zapletalova, Sarka. $3 3627885
700 1 $a Starzyczna, Halina. $3 3627886
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a SpringerBriefs in business. $3 1566391
856 4 0 $u https://doi.org/10.1007/978-3-031-23574-0
950 $a Business and Management (SpringerNature-41169)