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Zapletalova, Sarka.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Customer behaviour in ecommerce = case studies from the online grocery market / by: Zapletalova, Sarka.; Starzyczna, Halina.; SpringerLink (Online service) (Electronic resources)

Subjects

Trade and Retail. Customer Relationship Management. Electronic commerce- Psychological aspects. Strategic planning. Digital Marketing. Consumer behavior. e-Commerce and e-Business. Business Strategy and Leadership.

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