Rivalry and group behavior among con...
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  • Rivalry and group behavior among consumers and brands = comparisons in and out of the sport context /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Rivalry and group behavior among consumers and brands/ by Cody T. Havard.
    其他題名: comparisons in and out of the sport context /
    作者: Havard, Cody T.
    出版者: Cham :Springer International Publishing : : 2021.,
    面頁冊數: xx, 136 p. :ill., digital ;24 cm.
    內容註: Chapter 1: Rivalry In and Out of Sport -- Chapter 2: The Games We Play -- Chapter 3: They Said What? -- Chapter 4: Are You Team Apple or Team Samsung? -- Chapter 5: Rebels or Star Fleet? -- Chapter 6: Introduction of a Hierarchy of Out-Group Derogation -- Chapter 7: Here We Are, There We Go.
    Contained By: Springer Nature eBook
    標題: Branding (Marketing) - Social aspects. -
    電子資源: https://doi.org/10.1007/978-3-030-85245-0
    ISBN: 9783030852450
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W9409209 電子資源 11.線上閱覽_V 電子書 EB HF5415.1255 .H38 2021 一般使用(Normal) 在架 0
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