語系
Havard, Cody T.
概要
| 作品: | 0 作品在 3 項出版品 1 種語言 | |
|---|---|---|
書目資訊
Rivalry in sport = understanding fan behavior and organizations /
by:
Havard, Cody T.; SpringerLink (Online service)
(書目-電子資源)
Intense group behavior and brand negativity = comparing rivalry in politics, religion, and sport /
by:
Havard, Cody T.; SpringerLink (Online service)
(書目-電子資源)
Rivalry and group behavior among consumers and brands = comparisons in and out of the sport context /
by:
SpringerLink (Online service); Havard, Cody T.
(書目-電子資源)
主題
Marketing.
Social groups- Psychological aspects.
Branding.
Consumer behavior- Psychological aspects.
Group identity.
Management.
Industries.
Group Dynamics.
Sports spectators- Psychology.
Sports spectators.
Branding (Marketing)- Social aspects.
Sports rivalries.
Branding (Marketing)
Consumer Behavior.
Human Resource Management.