Relationship marketing in the digita...
Palmatier, Robert W.

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  • Relationship marketing in the digital age
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Relationship marketing in the digital age/ Robert W. Palmatier and Lena Steinhoff.
    作者: Palmatier, Robert W.
    其他作者: Steinhoff, Lena.
    出版者: New York :Routledge, : 2019.,
    面頁冊數: 1 online resource (xx, 244 p.)
    內容註: Introductory chapter -- Relationship marketing and the digital age -- Understanding relationship marketing -- Relationship marketing theory -- Relationship marketing framework -- Applying relationship marketing -- Relationship marketing dynamics -- Relationship marketing strategies -- Relationship marketing targeting -- Research and managerial guidelines for relationship marketing in the digital age -- References -- Glossary -- Index.
    標題: Relationship marketing. -
    電子資源: https://www.taylorfrancis.com/books/9781315143583
    ISBN: 9781315143583 (ebk.)
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W9407467 電子資源 11.線上閱覽_V 電子書 EB HF5415.55 .P356 2019 一般使用(Normal) 在架 0
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