語系
Palmatier, Robert W.
概要
| 作品: | 1 作品在 2 項出版品 1 種語言 | |
|---|---|---|
書目資訊
Customer engagement marketing
by:
Palmatier, Robert W.; Kumar, V.; Harmeling, Colleen M.; SpringerLink (Online service)
(書目-電子資源)
The intelligent marketer's guide to data privacy = the impact of big data on customer trust /
by:
Palmatier, Robert W.; Martin, Kelly D.; SpringerLink (Online service)
(書目-電子資源)
How exchange inefficiency and relationship quality mediate the influence of relationship marketing on performance: The critical role of customer relationship orientation.
by:
Palmatier, Robert W.; University of Missouri - Columbia.
(書目-電子資源)
主題
Business Administration, Marketing.
Marketing.
Business and Management.
Customer Relationship Management.
Corporate Communication/Public Relations.
Privacy, Right of.
Big data- Social aspects.
Marketing- Technological innovations.
Relationship marketing.
Market Research/Competitive Intelligence.
Data mining- Social aspects.
Business Administration, Management.
Popular Science in Business and Management.
Customer relations.
Big Data/Analytics.