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An Investigation of the Barriers Tha...

Alotaibi, Jamal Mohammed.

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An Investigation of the Barriers That Influence Extension Employees' Attitudes Toward Social Media Use at Mississippi State University.

Record Type:	Electronic resources : Monograph/item
Title/Author:	An Investigation of the Barriers That Influence Extension Employees' Attitudes Toward Social Media Use at Mississippi State University./
Author:	Alotaibi, Jamal Mohammed.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	260 p.
Notes:	Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
Contained By:	Dissertation Abstracts International79-09A(E).
Subject:	Agricultural education. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10751412
ISBN:	9780355921120

An Investigation of the Barriers That Influence Extension Employees' Attitudes Toward Social Media Use at Mississippi State University.
Alotaibi, Jamal Mohammed.

An Investigation of the Barriers That Influence Extension Employees' Attitudes Toward Social Media Use at Mississippi State University. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 260 p.

Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.

Thesis (Ph.D.)--Mississippi State University, 2018.

Many Extension organizations in the United States utilize social media to communicate with clients and deliver Extension educational programs. The purpose of this study was to investigate what social media platform Extension employees were using as a communication tool to deliver educational programs, and to examine factors influencing Extension employees' attitudes toward using social media with Mississippi State University Extension. The study followed a descriptive correlational design, using a researcher- developed questionnaire. Data were collected via Qualtrics. A total of 170 Extension faculty and agents responded to the questionnaire. Most of respondents were Extension agents, white, with an almost equal percentage of male and female. Their age ranged from less than 25 to over 65 years old, and 51.2% were in age range from 25 to 44 years old (f = 87). Facebook and Twitter were the most-used social media platforms by Extension faculty and agents. Based on 135 usable responses of social media users, two principle component analyses were conducted. The result of principle component analyses on organizational and social media scales revealed five components that influence social media use. These five variables were named social media characteristics, clients' interest and skills, graphic skills, organizational support, and availability of equipment and Internet. The results revealed that Extension specialists' and agents social media users (M = 4.08, SD = 0.78) and nonusers (M = 3.56, SD = 0.70) have a positive (in range of agree) attitude toward using social media in Extension. Social media users have a positive (in range of agree) perceived usefulness of social media in Extension (M = 3.84, SD = 0.71). Participants' Facebook self-efficacy was in the range of agree (M = 3.63, SD = 0.83), and their Twitter self-efficacy was in range neither agree nor disagree (M = 3.30, SD = 0.89). Perceived usefulness, clients' interest and skills, and social media characteristics were the significant factors that influenced Extension specialists' and agents attitudes toward social media with Mississippi State University Extension.

ISBN: 9780355921120Subjects--Topical Terms:

612126
Agricultural education.

An Investigation of the Barriers That Influence Extension Employees' Attitudes Toward Social Media Use at Mississippi State University.
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