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The intelligent marketer's guide to ...

Palmatier, Robert W.

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The intelligent marketer's guide to data privacy = the impact of big data on customer trust /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The intelligent marketer's guide to data privacy/ by Robert W. Palmatier, Kelly D. Martin.
其他題名:	the impact of big data on customer trust /
作者:	Palmatier, Robert W.
其他作者:	Martin, Kelly D.
出版者:	Cham :Springer International Publishing : : 2019.,
面頁冊數:	xx, 192 p. :ill., digital ;24 cm.
內容註:	1. Customer Data Privacy: Why Every Marketer Should Care -- 2. The Psychology of Consumer Privacy -- 3. The Changing Privacy Legal Landscape -- 4. Big Data's Marketing Applications and Customer Privacy -- 5. Inoculating Against Customer Vulnerability -- 6. Privacy Failures and Recovery Strategies -- 7. Understanding and Valuing Customer Data -- 8. Data Privacy Marketing Audits, Benchmarking, and Metrics -- 9. Effective Privacy Marketing Strategies.
Contained By:	Springer eBooks
標題:	Customer relations. -
電子資源:	https://doi.org/10.1007/978-3-030-03724-6
ISBN:	9783030037246

The intelligent marketer's guide to data privacy = the impact of big data on customer trust /
Palmatier, Robert W.

The intelligent marketer's guide to data privacythe impact of big data on customer trust /[electronic resource] :by Robert W. Palmatier, Kelly D. Martin. - Cham :Springer International Publishing :2019. - xx, 192 p. :ill., digital ;24 cm.

1. Customer Data Privacy: Why Every Marketer Should Care -- 2. The Psychology of Consumer Privacy -- 3. The Changing Privacy Legal Landscape -- 4. Big Data's Marketing Applications and Customer Privacy -- 5. Inoculating Against Customer Vulnerability -- 6. Privacy Failures and Recovery Strategies -- 7. Understanding and Valuing Customer Data -- 8. Data Privacy Marketing Audits, Benchmarking, and Metrics -- 9. Effective Privacy Marketing Strategies.

ISBN: 9783030037246

Standard No.: 10.1007/978-3-030-03724-6doiSubjects--Topical Terms:

578582
Customer relations.

LC Class. No.: HF5415.5 / .P356 2019

Dewey Class. No.: 658.812

The intelligent marketer's guide to data privacy = the impact of big data on customer trust /
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