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Customer accounting = creating value...

Bonacchi, Massimiliano.

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Customer accounting = creating value with customer analytics /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Customer accounting/ by Massimiliano Bonacchi, Paolo Perego.
其他題名:	creating value with customer analytics /
作者:	Bonacchi, Massimiliano.
其他作者:	Perego, Paolo.
出版者:	Cham :Springer International Publishing : : 2019.,
面頁冊數:	viii, 87 p. :ill., digital ;24 cm.
內容註:	1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward.
Contained By:	Springer eBooks
標題:	Managerial accounting. -
電子資源:	https://doi.org/10.1007/978-3-030-01971-6
ISBN:	9783030019716

Customer accounting = creating value with customer analytics /
Bonacchi, Massimiliano.

Customer accountingcreating value with customer analytics /[electronic resource] :by Massimiliano Bonacchi, Paolo Perego. - Cham :Springer International Publishing :2019. - viii, 87 p. :ill., digital ;24 cm. - SpringerBriefs in accounting,2196-7873. - SpringerBriefs in accounting..

1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward.

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.

ISBN: 9783030019716

Standard No.: 10.1007/978-3-030-01971-6doiSubjects--Topical Terms:

516667
Managerial accounting.

LC Class. No.: HF5657.4 / .B663 2019

Dewey Class. No.: 658.1511

Customer accounting = creating value with customer analytics /
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