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Bonacchi, Massimiliano.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Customer accounting = creating value with customer analytics / by: Bonacchi, Massimiliano.; Perego, Paolo.; SpringerLink (Online service) (Electronic resources)

Subjects

Managerial accounting. Market Research/Competitive Intelligence. Accounting/Auditing. Financial Accounting. Business Finance. Customer relations. Consumer Behavior. Big Data/Analytics.

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