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The Silent Salesman a Visual Guide t...

Baskin, Leslie.

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The Silent Salesman a Visual Guide to Artisan Package Design.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Silent Salesman a Visual Guide to Artisan Package Design./
作者:	Baskin, Leslie.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	72 p.
附註:	Source: Masters Abstracts International, Volume: 57-06.
Contained By:	Masters Abstracts International57-06(E).
標題:	Fine arts. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10745389
ISBN:	9780438061552

The Silent Salesman a Visual Guide to Artisan Package Design.
Baskin, Leslie.

The Silent Salesman a Visual Guide to Artisan Package Design. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 72 p.

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.F.A.)--Mississippi College, 2018.

A designer must consider several factors related to the product and its marketplace to create a successful package design; however, there are three general areas that must always be covered to lay the proper foundation for any effective brand composition. First, a designer must have thorough understanding of the historical context of branding and the relationship the individual product has with its consumers. Secondly, a designer should understand the basic functions of package construction to maximize the product's visual impact on the consumer. Lastly, a designer must understand how consumer psychology will affect a purchaser's actions. Through a close examination of these three areas, a mock-brand was created taking special note of the visual impact of the design. Field & Flour Bakery was built using the ambiance of a handcrafted and artisanal aesthetic to appeal to a higher end consumer who wants to be associated with a quality product that still has the appearance of being locally sourced from the community in which it is marketed. This brand includes a logo design, merchandise bag design, two box designs, and other packaging materials. Through a compelling combination of these elements, the package design will act as the "silent salesman" for the product and hopefully persuade the target audience to invest in the brand.

ISBN: 9780438061552Subjects--Topical Terms:

2122690
Fine arts.

The Silent Salesman a Visual Guide to Artisan Package Design.
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