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Mouncey, Peter.

概要

作品:	2 作品在 1 項出版品 1 種語言

書目資訊

Market research best practice : = 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / by: Mouncey, Peter.; Wimmer, Frank. (書目-語言資料,印刷品)

Marketing value metrics : = a new metrics model to measure marketing effectiveness / by: McDonald, Malcolm.; Mouncey, Peter.; Maklan, Stan. (書目-電子資源)

Marketing accountability = how to measure marketing effectiveness / by: McDonald, Malcolm.; Mouncey, Peter.; ProQuest (Firm) (書目-電子資源)

主題

Marketing- Cost effectiveness. Marketing research. Marketing- Management.

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