Analyzing attachment and consumers' ...
Pedeliento, Giuseppe, (1984-)

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  • Analyzing attachment and consumers' emotions = emerging research and opportunities /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Analyzing attachment and consumers' emotions/ by Giuseppe Pedeliento.
    其他題名: emerging research and opportunities /
    作者: Pedeliento, Giuseppe,
    出版者: Hershey, Pennsylvania :IGI Global, : [2018],
    面頁冊數: 1 online resource (xix, 308 p.)
    內容註: Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.
    標題: Customer loyalty. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0
    ISBN: 9781522549857 (ebook)
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W9344565 電子資源 11.線上閱覽_V 電子書 EB HF5415.525 .P433 2018e 一般使用(Normal) 在架 0
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