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Agritourism, value co-creation, and ...

Cubillas, Sonora.

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Agritourism, value co-creation, and marketing innovation in the Sonoita-Elgin Wine Industry.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Agritourism, value co-creation, and marketing innovation in the Sonoita-Elgin Wine Industry./
作者:	Cubillas, Sonora.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	36 p.
附註:	Source: Masters Abstracts International, Volume: 55-06.
Contained By:	Masters Abstracts International55-06(E).
標題:	Agricultural education. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10149413
ISBN:	9781369045130

Agritourism, value co-creation, and marketing innovation in the Sonoita-Elgin Wine Industry.
Cubillas, Sonora.

Agritourism, value co-creation, and marketing innovation in the Sonoita-Elgin Wine Industry. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 36 p.

Source: Masters Abstracts International, Volume: 55-06.

Thesis (M.S.)--The University of Arizona, 2016.

Customers play an essential role in the growth and success of any business. Wineries and other agricultural-based enterprises that actively engage and/or involve customers in production and other central processes do so for reasons that transcend simple marketing strategies. This qualitative study explores the strategic potential of customer inclusion in the operations of locally and/or regionally-based agricultural enterprises vis-a-vis on-site tourist models. This exploration relies on the theoretical principles of value co-creation to identify and illustrate how agritourism enterprises can more purposefully and strategically engage and embed consumers within their business operations. Atmosphere, compromise, and investment of consumers within the value creation process leads to the transition of such consumers; taking them passive recipients to active participants.

ISBN: 9781369045130Subjects--Topical Terms:

612126
Agricultural education.

Agritourism, value co-creation, and marketing innovation in the Sonoita-Elgin Wine Industry.
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