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Visitor Connection: Digital Integrat...

Gelb, Leah.

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Visitor Connection: Digital Integration Strategy for the Art Museum Experience.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Visitor Connection: Digital Integration Strategy for the Art Museum Experience./
作者:	Gelb, Leah.
面頁冊數:	79 p.
附註:	Source: Masters Abstracts International, Volume: 54-05.
Contained By:	Masters Abstracts International54-05(E).
標題:	Museum studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1589375
ISBN:	9781321768954

Visitor Connection: Digital Integration Strategy for the Art Museum Experience.
Gelb, Leah.

Visitor Connection: Digital Integration Strategy for the Art Museum Experience. - 79 p.

Source: Masters Abstracts International, Volume: 54-05.

Thesis (M.A.)--The University of the Arts, 2015.

The normalization of digital integration into everyday life includes that of the art museum environment. However, simply installing digital devices into museum galleries does not necessarily meet visitor needs. This thesis argues that applying the study of everyday digital use to museum visitor studies will inform museum professionals when planning, executing, and evaluating interactive devices in their galleries. It is through identifying a targeted audience, creating measurable goals and objectives for digital application, as well as a detailed evaluation plan that will result in a successful digital integration strategy for art museum galleries. While a device's "wow factor" can play a part in attracting audiences, this work delves into visitor studies that are vital for successful strategic planning, and considerations that will create and impart an engaging and a lasting impression on art museum audiences.

ISBN: 9781321768954Subjects--Topical Terms:

2122775
Museum studies.

Visitor Connection: Digital Integration Strategy for the Art Museum Experience.
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