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Marketing technologies = corporate c...
~
Simakova, Elena, (1973-)
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Marketing technologies = corporate cultures and technological change /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Marketing technologies/ Elena Simakova.
其他題名:
corporate cultures and technological change /
作者:
Simakova, Elena,
出版者:
New York, N.Y. :Routledge, : 2013.,
面頁冊數:
xvi, 185 p.
內容註:
1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.
標題:
Organizational change. -
電子資源:
http://www.tandfebooks.com/isbn/9780203102039
ISBN:
9780203102039 (e-book : PDF)
Marketing technologies = corporate cultures and technological change /
Simakova, Elena,1973-
Marketing technologies
corporate cultures and technological change /[electronic resource] :Elena Simakova. - New York, N.Y. :Routledge,2013. - xvi, 185 p. - Routledge studies in innovation, organization and technology ;25. - Routledge studies in innovation, organization and technology ;4..
Includes bibliographical references (p. [168]-181) and index.
1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.
Mode of access: World Wide Web.
ISBN: 9780203102039 (e-book : PDF)Subjects--Topical Terms:
516701
Organizational change.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HD58.8 / .S576 2013
Dewey Class. No.: 381 / S588
Marketing technologies = corporate cultures and technological change /
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