Marketing technologies = corporate c...
Simakova, Elena, (1973-)

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  • Marketing technologies = corporate cultures and technological change /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing technologies/ Elena Simakova.
    其他題名: corporate cultures and technological change /
    作者: Simakova, Elena,
    出版者: New York, N.Y. :Routledge, : 2013.,
    面頁冊數: xvi, 185 p.
    內容註: 1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.
    標題: Organizational change. -
    電子資源: http://www.tandfebooks.com/isbn/9780203102039
    ISBN: 9780203102039 (e-book : PDF)
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