Developing churn models using data m...
Klepac, Goran, (1972-)

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  • Developing churn models using data mining techniques and social network analysis /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Developing churn models using data mining techniques and social network analysis // by Goran Klepac, Robert Kopal and Leo Mrsic.
    作者: Klepac, Goran,
    其他作者: Kopal, Robert,
    面頁冊數: PDFs (308 pages).
    附註: "Research essentials collection".
    內容註: Churn problem in everyday business -- Setting (realistic) business aims -- Data mining techniques for churn mitigation/detection: intrinsic attributes approach -- Social network analysis (SNA) for churn mitigation/detection: introduction and metrics -- Data preparation and churn detection -- Churn analysis using selected structured analytic techniques -- Attribute relevance analysis -- From churn models to churn solution -- Measuring predictive power -- Churn model development, monitoring, and adjustment -- Churn case studies.
    標題: Customer loyalty. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6288-9
    ISBN: 9781466662896 (ebook)
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W9269339 電子資源 11.線上閱覽_V 電子書 EB HF5415.525 .K56 2014e 一般使用(Normal) 在架 0
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