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The Relationship Between Art, Consum...

Raps, Natalie Jackie.

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The Relationship Between Art, Consumerism, and Desire: Are Contemporary Artistic Collaborations with Luxury Brands the Ultimate Commodity?.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Relationship Between Art, Consumerism, and Desire: Are Contemporary Artistic Collaborations with Luxury Brands the Ultimate Commodity?./
Author:	Raps, Natalie Jackie.
Description:	108 p.
Notes:	Source: Masters Abstracts International, Volume: 52-06.
Contained By:	Masters Abstracts International52-06(E).
Subject:	Art Criticism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1554090
ISBN:	9781303836978

The Relationship Between Art, Consumerism, and Desire: Are Contemporary Artistic Collaborations with Luxury Brands the Ultimate Commodity?.
Raps, Natalie Jackie.

The Relationship Between Art, Consumerism, and Desire: Are Contemporary Artistic Collaborations with Luxury Brands the Ultimate Commodity?. - 108 p.

Source: Masters Abstracts International, Volume: 52-06.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2014.

Luxury brands capitalize on the inherent connections between art and fashion; in applications of sociocultural and theoretical models of commodity fetishism and cultural consumption, this thesis studies the relationships of art, consumerism, and desire relative to contemporary artistic collaborations with luxury franchises. Characterized in a series of case analyses--Louis Vuitton with Takashi Murakami and Yayoi Kusama respectively, Maison-Lancel with Salvador Dali via the Daligramme Collection, and Christian Dior with Anselm Reyle--the thesis investigates how and why, theoretically, interdisciplinary artistic collaborations with luxury brands have what it takes to become the ultimate driving force of consumerist desire; doing so not only identifies the idealized success potential in such collaborations, but further pinpoints necessary measures to define and evaluate the efficacy of contemporary collaborations in today's cultural economy driven by consumerism.

ISBN: 9781303836978Subjects--Topical Terms:

637082
Art Criticism.

The Relationship Between Art, Consumerism, and Desire: Are Contemporary Artistic Collaborations with Luxury Brands the Ultimate Commodity?.
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500 $a Adviser: Kathy Battista.
502 $a Thesis (M.A.)--Sotheby's Institute of Art - New York, 2014.
520 $a Luxury brands capitalize on the inherent connections between art and fashion; in applications of sociocultural and theoretical models of commodity fetishism and cultural consumption, this thesis studies the relationships of art, consumerism, and desire relative to contemporary artistic collaborations with luxury franchises. Characterized in a series of case analyses--Louis Vuitton with Takashi Murakami and Yayoi Kusama respectively, Maison-Lancel with Salvador Dali via the Daligramme Collection, and Christian Dior with Anselm Reyle--the thesis investigates how and why, theoretically, interdisciplinary artistic collaborations with luxury brands have what it takes to become the ultimate driving force of consumerist desire; doing so not only identifies the idealized success potential in such collaborations, but further pinpoints necessary measures to define and evaluate the efficacy of contemporary collaborations in today's cultural economy driven by consumerism.
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