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Determining the best practices and s...

Peifer, Michelle.

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Determining the best practices and strategies for website redesign in higher education.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Determining the best practices and strategies for website redesign in higher education./
Author:	Peifer, Michelle.
Description:	71 p.
Notes:	Source: Masters Abstracts International, Volume: 51-02.
Contained By:	Masters Abstracts International51-02(E).
Subject:	Education, Vocational. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1518556
ISBN:	9781267607935

Determining the best practices and strategies for website redesign in higher education.
Peifer, Michelle.

Determining the best practices and strategies for website redesign in higher education. - 71 p.

Source: Masters Abstracts International, Volume: 51-02.

Thesis (M.S.)--East Carolina University, 2012.

This study explored the best practices and strategies for website redesign in higher education. College websites experience many challenges in a digitally driven world. This study examined what role visuals, aesthetics, usability, information design, and marketing play when redesigning a website in higher education. In the absence of standardized guidelines this study investigated how users perceived visuals, organization of information, marketing, and usability. Research collected from website professionals at community colleges helped to assess patterns and trends. A focus was placed on how vast amounts of information are organized so that target audiences could easily access it, while promoting the latest initiatives or programs that are important to the institution. This study looked at how to organize data properly and place the correct visuals in the precise locations for the target users. By following simple strategies and practices any college can have a successful website redesign experience.

ISBN: 9781267607935Subjects--Topical Terms:

1017499
Education, Vocational.

Determining the best practices and strategies for website redesign in higher education.
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100 1 $a Peifer, Michelle. $3 2099114
245 1 0 $a Determining the best practices and strategies for website redesign in higher education.
300 $a 71 p.
500 $a Source: Masters Abstracts International, Volume: 51-02.
500 $a Adviser: Eric Kisling.
502 $a Thesis (M.S.)--East Carolina University, 2012.
520 $a This study explored the best practices and strategies for website redesign in higher education. College websites experience many challenges in a digitally driven world. This study examined what role visuals, aesthetics, usability, information design, and marketing play when redesigning a website in higher education. In the absence of standardized guidelines this study investigated how users perceived visuals, organization of information, marketing, and usability. Research collected from website professionals at community colleges helped to assess patterns and trends. A focus was placed on how vast amounts of information are organized so that target audiences could easily access it, while promoting the latest initiatives or programs that are important to the institution. This study looked at how to organize data properly and place the correct visuals in the precise locations for the target users. By following simple strategies and practices any college can have a successful website redesign experience.
590 $a School code: 0600.
650 4 $a Education, Vocational. $3 1017499
650 4 $a Web Studies. $3 1026830
650 4 $a Education, Higher. $3 543175
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1518556