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Corporate Sponsorship of the Arts: S...

Metrick, Ellie A.

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Corporate Sponsorship of the Arts: Support for the Arts or a Refined Form of Product Placement?

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Corporate Sponsorship of the Arts: Support for the Arts or a Refined Form of Product Placement?/
作者:	Metrick, Ellie A.
面頁冊數:	68 p.
附註:	Source: Masters Abstracts International, Volume: 52-01.
Contained By:	Masters Abstracts International52-01(E).
標題:	Education, Art. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1540851
ISBN:	9781303215865

Corporate Sponsorship of the Arts: Support for the Arts or a Refined Form of Product Placement?
Metrick, Ellie A.

Corporate Sponsorship of the Arts: Support for the Arts or a Refined Form of Product Placement? - 68 p.

Source: Masters Abstracts International, Volume: 52-01.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2013.

Sponsorship dollars have been responsible for many exhibitions and events at artistic institutions worldwide. Artistic institutions face constant challenges deriving from lack of funding in order to maintain, support, and showcase highly expensive exhibitions and cultural endeavors. Corporate sponsorship of the arts aims to lessen these financial troubles whilst internally benefiting from improved company image due to the partnership's positive public relations outcomes. Despite a plethora of sponsorships implemented within cultural artistic institutions today, the sponsor artistic relationship is not heavily documented nor researched, and outcomes of these partnerships are not extensively addressed. Through a series of studies and examples, this thesis looks at the motivations behind corporate sponsorship, how the partnership has affected the art world to date, and how corporate sponsorship forwards and hinders the arts. It will offer recommendations for better usage of this relationship, arguing while although corporate sponsorship improves and advances the arts, implementations for change would help tremendously.

ISBN: 9781303215865Subjects--Topical Terms:

1018432
Education, Art.

Corporate Sponsorship of the Arts: Support for the Arts or a Refined Form of Product Placement?
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