東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Creating customer value through cust...

Fang, Er.

Linked to FindBook

Google Book

Amazon

博客來

Creating customer value through customer participation in B2B markets: A value creation and value sharing perspective.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Creating customer value through customer participation in B2B markets: A value creation and value sharing perspective./
Author:	Fang, Er.
Description:	104 p.
Notes:	Source: Dissertation Abstracts International, Volume: 65-08, Section: A, page: 2873.
Contained By:	Dissertation Abstracts International65-08A.
Subject:	Education, Business. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3144415
ISBN:	0496024590

Creating customer value through customer participation in B2B markets: A value creation and value sharing perspective.
Fang, Er.

Creating customer value through customer participation in B2B markets: A value creation and value sharing perspective. - 104 p.

Source: Dissertation Abstracts International, Volume: 65-08, Section: A, page: 2873.

Thesis (Ph.D.)--University of Missouri - Columbia, 2004.

"Customers are fundamentally changing the dynamics of the marketplace. The market has become a forum in which consumers play an active role in creating and competing for value" (Prahalad and Ramaswamy 2000, p.80). Due to the importance of customer participation, this dissertation contributes to the literature in several ways.

ISBN: 0496024590Subjects--Topical Terms:

1017515
Education, Business.

Creating customer value through customer participation in B2B markets: A value creation and value sharing perspective.
LDR:02157nmm 2200289 4500 001 1837394
005 20050419111357.5
008 130614s2004 eng d
020 $a 0496024590
035 $a (UnM)AAI3144415
035 $a AAI3144415
040 $a UnM $c UnM
100 1 $a Fang, Er. $3 1925846
245 1 0 $a Creating customer value through customer participation in B2B markets: A value creation and value sharing perspective.
300 $a 104 p.
500 $a Source: Dissertation Abstracts International, Volume: 65-08, Section: A, page: 2873.
500 $a Supervisor: Kenneth R. Evans.
502 $a Thesis (Ph.D.)--University of Missouri - Columbia, 2004.
520 $a "Customers are fundamentally changing the dynamics of the marketplace. The market has become a forum in which consumers play an active role in creating and competing for value" (Prahalad and Ramaswamy 2000, p.80). Due to the importance of customer participation, this dissertation contributes to the literature in several ways.
520 $a First, this dissertation conceptualizes and further develops scales to measure customer participation in a business-to-business context. This dissertation suggests that customer participation is a second-order construct with four first order dimensions: formalization, comprehensiveness, long-term orientation, and importance. Second, drawing upon different theoretical frameworks such as transaction cost theory, resource based view, power-dependence, and equity theory, this dissertation proposes and tests a model of how customer participation in the business-to-business context contributes to the product value obtained by customers in the relationship. Particularly, this dissertation suggests that product value obtained by customers is driven by two value-related activities: product value creation and value sharing activities between customers and suppliers.
590 $a School code: 0133.
650 4 $a Education, Business. $3 1017515
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0688
690 $a 0338
710 2 0 $a University of Missouri - Columbia. $3 1017522
773 0 $t Dissertation Abstracts International $g 65-08A.
790 1 0 $a Evans, Kenneth R., $e advisor
790 $a 0133
791 $a Ph.D.
792 $a 2004
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3144415