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Building communities of participatio...

Friedmann, Anita Story.

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Building communities of participation through student advancement programs: A first step toward relationship fund raising.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Building communities of participation through student advancement programs: A first step toward relationship fund raising./
作者:	Friedmann, Anita Story.
面頁冊數:	181 p.
附註:	Source: Dissertation Abstracts International, Volume: 64-02, Section: A, page: 0419.
Contained By:	Dissertation Abstracts International64-02A.
標題:	Education, Finance. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3081201
ISBN:	9780496290734

Building communities of participation through student advancement programs: A first step toward relationship fund raising.
Friedmann, Anita Story.

Building communities of participation through student advancement programs: A first step toward relationship fund raising. - 181 p.

Source: Dissertation Abstracts International, Volume: 64-02, Section: A, page: 0419.

Thesis (Ph.D.)--The College of William and Mary, 2003.

This quantitative and qualitative study investigated if and how student advancement programs, often known as student alumni associations and student foundations (SAA/SF), influence prosocial behavior in their student participants and how institutions' fund-raising processes encourage this behavior following graduation, as evidenced by increased alumni giving. With a foundation in social psychology theories of prosocial behavior, the concepts of communities of participation (Schervish, 1993) and relationship marketing (Berry, 1983), through its related concept of relationship fund raising (Burnett, 1992), comprised the study's conceptual framework.

ISBN: 9780496290734Subjects--Topical Terms:

1020300
Education, Finance.

Building communities of participation through student advancement programs: A first step toward relationship fund raising.
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500 $a Source: Dissertation Abstracts International, Volume: 64-02, Section: A, page: 0419.
500 $a Adviser: Roger Baldwin.
502 $a Thesis (Ph.D.)--The College of William and Mary, 2003.
520 $a This quantitative and qualitative study investigated if and how student advancement programs, often known as student alumni associations and student foundations (SAA/SF), influence prosocial behavior in their student participants and how institutions' fund-raising processes encourage this behavior following graduation, as evidenced by increased alumni giving. With a foundation in social psychology theories of prosocial behavior, the concepts of communities of participation (Schervish, 1993) and relationship marketing (Berry, 1983), through its related concept of relationship fund raising (Burnett, 1992), comprised the study's conceptual framework.
520 $a This study's sample included SAA/SF programs from eight public, large, doctoral/research level institutions representing diverse regions of the United States. Annual giving information from 5,692 alumni was analyzed to compare SAA/SF alumni giving to non-SAA/SF alumni giving. Additionally, twelve SAA/SF advisors and alumni participated in interviews to investigate the impact of SAA/SF membership on alumni giving and to explore how institutional fund-raising strategies encourage SAA/SF alumni relationships with their schools following graduation.
520 $a It was concluded that significant differences in annual giving do exist between SAA/SF alumni and non-SAA/SF alumni by number of donors, cumulative giving, and size of donation. Differences in types of SAA/SF programs were also found to affect cumulative giving and the number of donors of SAA/SF alumni. It was observed, however, that these institutions are not using relationship strategies in a systematic way to enhance SAA/SF alumni financial or volunteer support.
520 $a Based on this study, an integrated fund-raising model of higher education is suggested that incorporates personal motivations with institutional fund-raising strategies to increase alumni financial support. Further study is needed to evaluate the impact of SAA/SF programs in greater depth. Additionally, research to study the proposed fund-raising model would add to the fund-raising literature.
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