Languages
Greco, Albert N.
Overview
| Works: | 1 works in 4 publications in 1 languages | |
|---|---|---|
Titles
The growth of the scholarly publishing industry in the U.S. = a business history of a changing marketplace, 1939-1946 /
by:
Greco, Albert N.; SpringerLink (Online service)
(Electronic resources)
The strategic marketing of science, technology, and medical journals = a business history of a dynamic marketplace, 2000-2020 /
by:
Greco, Albert N.; SpringerLink (Online service)
(Electronic resources)
The marketing of World War II in the US, 1939-1946 = a business history of the US government and the media and entertainment industries /
by:
Greco, Albert N.; SpringerLink (Online service)
(Electronic resources)
The college textbook publishing industry in the U.S. 2000-2022 = the search for competitive marketing strategies /
by:
Greco, Albert N.; SpringerLink (Online service)
(Electronic resources)
Subjects
Marketing.
History of World War II and the Holocaust.
College textbooks- Publishing- 21st century.- United States
World War, 1939-1945- United States.
World War, 1939-1945- Motion pictures and the war.
College textbooks- Publishing
Science- Periodicals
Management.
Book industries and trade- History- 20th century.- United States
Government marketing- History.- United States
Higher Education.
World War, 1939-1945- Literature and the war.
Market Research and Competitive Intelligence.
Scholarly publishing- History- 20th century.- United States
Printing and Publishing.