The strategic marketing of science, ...
Greco, Albert N.

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  • The strategic marketing of science, technology, and medical journals = a business history of a dynamic marketplace, 2000-2020 /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The strategic marketing of science, technology, and medical journals/ by Albert N. Greco.
    其他題名: a business history of a dynamic marketplace, 2000-2020 /
    作者: Greco, Albert N.
    出版者: Cham :Springer International Publishing : : 2023.,
    面頁冊數: xvii, 176 p. :ill., digital ;24 cm.
    內容註: Chapter 1: Introduction to History and Development of Scientific, Technical, and Medical [STM]Journals -- Chapter 2: The State of the Scholarly Journal Publishing Industry in 2000 -- Chapter 3: The Impact of Disruption: 2001-2012 -- Chapter 4: The Impact of Legal, Intellectual Property, and Copyright Infringement Issues: 2000-2022 -- Chapter 5: The Responses of the Major Textbook Publishers: 2013-2020 -- Chapter 6: The Future of STM Journals.
    Contained By: Springer Nature eBook
    標題: Science - Periodicals -
    電子資源: https://doi.org/10.1007/978-3-031-31964-8
    ISBN: 9783031319648
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