Languages
Payne, Adrian.
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
Relationship marketing for competitive advantage = winning and keeping customers /
by:
Payne, Adrian.; Chartered Institute of Marketing.; NetLibrary, Inc.
(Language materials, printed)
Customer relationship management : = perspectives from the marketplace /
by:
Knox, Simon.; Maklan, Stan.; Payne, Adrian.; Peppard, Joe.; Ryals, Lynette.
(Language materials, printed)
Handbook of CRM : = achieving excellence in customer management /
by:
Payne, Adrian.
(Language materials, printed)
Relationship marketing = creating shareholder value /
by:
Payne, Adrian.; NetLibrary, Inc.; Christopher, Martin.; Ballantyne, David.
(Language materials, printed)
Marketing plans for services = a complete guide /
by:
McDonald, Malcolm.; Payne, Adrian.; Frow, Pennie.
(Electronic resources)
Subjects
Customer relations- Management.
Relationship marketing- Management.
Relationship marketing.
Consommateurs- Satisfaction.
Marketing relationnel.
Service industries- Marketing.
Customer services.
Relations avec la client墈le.
Service industries- Planning.
Customer relations.
Consumer satisfaction.
Service 墑 la client墈le.