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Marketing plans for services = a com...

McDonald, Malcolm.

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Marketing plans for services = a complete guide /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing plans for services/ Malcolm McDonald, Pennie Frow and Adrian Payne.
其他題名:	a complete guide /
作者:	McDonald, Malcolm.
其他作者:	Payne, Adrian.
出版者:	Chichester, West Sussex ;John Wiley and Sons, : 2011.,
面頁冊數:	1 online resource (xv, 495 p.) :ill.
標題:	Service industries - Marketing. -
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119207306
ISBN:	9781119207306 (electronic bk.)

Marketing plans for services = a complete guide /
McDonald, Malcolm.

Marketing plans for servicesa complete guide /[electronic resource] :Malcolm McDonald, Pennie Frow and Adrian Payne. - 3rd ed. - Chichester, West Sussex ;John Wiley and Sons,2011. - 1 online resource (xv, 495 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119207306 (electronic bk.)Subjects--Topical Terms:

647833
Service industries
--Marketing.

LC Class. No.: HD9980.5 / .M388 2011eb

Dewey Class. No.: 658.8/02

Marketing plans for services = a complete guide /
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