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Relationship marketing = creating sh...
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Ballantyne, David.
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Relationship marketing = creating shareholder value /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Relationship marketing/ Martin Christopher, Adrian Payne, David Ballantyne.
其他題名:
creating shareholder value /
作者:
Christopher, Martin.
其他作者:
Ballantyne, David.
出版者:
Oxford ;Butterworth-Heinemann, : 2002.,
面頁冊數:
xvi, 242 p. :ill.
附註:
Previous ed.: 1991.
標題:
Relationship marketing. -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86066An electronic book accessible through the World Wide Web; click for information
ISBN:
0585459789 (electronic bk.)
Relationship marketing = creating shareholder value /
Christopher, Martin.
Relationship marketing
creating shareholder value /[electronic resource] :Martin Christopher, Adrian Payne, David Ballantyne. - [Rev. ed.]. - Oxford ;Butterworth-Heinemann,2002. - xvi, 242 p. :ill.
Previous ed.: 1991.
Includes bibliographical references and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.
Available via World Wide Web.
ISBN: 0585459789 (electronic bk.)Subjects--Topical Terms:
548872
Relationship marketing.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5415 / .C52717 2002eb
Dewey Class. No.: 658.8
Relationship marketing = creating shareholder value /
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