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Rust, Roland T.

Overview
Works: 3 works in 1 publications in 1 languages
Titles
Service quality : = new directions in theory and practice / by: Oliver, Richard L.; Rust, Roland T. (Language materials, printed)
Return on quality : = measuring the financial impact of your company's quest for quality / by: Keiningham, Timothy L.; Zahorik, Anthony J.; Rust, Roland T. (Language materials, printed)
The feeling economy = how artificial intelligence is creating the era of empathy / by: Rust, Roland T.; SpringerLink (Online service); Huang, Ming-Hui. (Electronic resources)
Customer equity management / by: Lemon, Katherine N.; Narayandas, Das.; Rust, Roland T. (Language materials, printed)
Service marketing / by: Keiningham, Timothy L.; Zahorik, Anthony J.; Rust, Roland T. (Language materials, printed)
Driving customer equity : = how customer lifetime value is reshaping corporate strategy / by: Lemon, Katherine N.; Rust, Roland T.; Zeithaml, Valarie A. (Language materials, printed)
 
 
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