Bowen, Gordon, (1950-)
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Computer-mediated marketing strategies : = social media and online brand communities /
by:
Bowen, Gordon, (1950-); Ozuem, Wilson, (1974-); IGI Global,
(Electronic resources)
Competitive social media marketing strategies
by:
Bowen, Gordon, (1950-); Ozuem, Wilson, (1974-); IGI Global,
(Electronic resources)
Leveraging computer-mediated marketing environments
by:
Bowen, Gordon, (1950-); Ozuem, Wilson, (1974-)
(Electronic resources)