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Competitive social media marketing s...

Bowen, Gordon, (1950-)

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Competitive social media marketing strategies

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Competitive social media marketing strategies/ Wilson Ozuem and Gordon Bowen, editors.
其他作者:	Bowen, Gordon,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :IGI Global, : [2016],
面頁冊數:	PDFs (317 pages) :illustrations.
內容註:	Digital marketing strategy for affinity marketing: utilising the new marketing arena / Aster Mekonnen -- Analysing the role of social media in dialogue marketing and management as a contemporary franchising local area marketing technique / Geoffrey B. Webster, Margee Hume -- User-generated content and perceived customer value / Wilson Ozuem, Celia Almeida Pinho, Yllka Azemi -- Loyalty strategy and social-CRM: how consumers adhere to the tools / Nedra Bahri-Ammari, Slim Mraidi -- Social media: strategic decision making tool / Gordon Bowen, Deidre Bowen -- Online service failure and recovery strategy: the mediating role of social media / Yllka Azemi, Wilson Ozuem -- State fragility and stakeholder engagement: new media and stakeholders' voice amplification in the Nigerian petroleum industry / Uzoechi Nwagbara, Emeka Smart Oruh, Carlton Brown -- Basics of mobile marketing strategy / Wilson Ozuem, Bibi Nafiisah Mulloo -- The roles of social media marketing and brand management in global marketing / Kijpokin Kasemsap -- Using social media marketing for competitive advantage / Amir Manzoor -- Search engine marketing: an outlining of conceptualization and strategic application / Azizul Hassan, Sumesh S. Dadwal -- The intersection of social media and customer retention in the luxury beauty industry / Ellen Stokinger, Wilson Ozuem.
標題:	Internet marketing - Social aspects. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8
ISBN:	9781466697775

Competitive social media marketing strategies
Competitive social media marketing strategies[electronic resource] /Wilson Ozuem and Gordon Bowen, editors. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :IGI Global,[2016] - PDFs (317 pages) :illustrations.

Includes bibliographical references and index.

Digital marketing strategy for affinity marketing: utilising the new marketing arena / Aster Mekonnen -- Analysing the role of social media in dialogue marketing and management as a contemporary franchising local area marketing technique / Geoffrey B. Webster, Margee Hume -- User-generated content and perceived customer value / Wilson Ozuem, Celia Almeida Pinho, Yllka Azemi -- Loyalty strategy and social-CRM: how consumers adhere to the tools / Nedra Bahri-Ammari, Slim Mraidi -- Social media: strategic decision making tool / Gordon Bowen, Deidre Bowen -- Online service failure and recovery strategy: the mediating role of social media / Yllka Azemi, Wilson Ozuem -- State fragility and stakeholder engagement: new media and stakeholders' voice amplification in the Nigerian petroleum industry / Uzoechi Nwagbara, Emeka Smart Oruh, Carlton Brown -- Basics of mobile marketing strategy / Wilson Ozuem, Bibi Nafiisah Mulloo -- The roles of social media marketing and brand management in global marketing / Kijpokin Kasemsap -- Using social media marketing for competitive advantage / Amir Manzoor -- Search engine marketing: an outlining of conceptualization and strategic application / Azizul Hassan, Sumesh S. Dadwal -- The intersection of social media and customer retention in the luxury beauty industry / Ellen Stokinger, Wilson Ozuem.

Restricted to subscribers or individual electronic text purchasers.

"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466697775

Standard No.: 10.4018/978-1-4666-9776-8doiSubjects--Topical Terms:

1361643
Internet marketing
--Social aspects.

LC Class. No.: HF5415.1265 / .C6544 2016e

Dewey Class. No.: 658.8/72

Competitive social media marketing strategies
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