Kreutzer, Ralf T.
Overview
| Works: | 1 works in 7 publications in 1 languages | |
|---|---|---|
Titles
Digital business leadership = digital transformation, business model innovation, agile organization, change management /
by:
Kreutzer, Ralf T.; Neugebauer, Tim.; Pattloch, Annette.; SpringerLink (Online service)
(Electronic resources)
Understanding artificial intelligence = fundamentals, use cases and methods for a corporate AI journey /
by:
Kreutzer, Ralf T.; Sirrenberg, Marie.; SpringerLink (Online service)
(Electronic resources)
Practice-oriented marketing = basics - instruments - case studies /
by:
Kreutzer, Ralf T.; SpringerLink (Online service)
(Electronic resources)
Toolbox for marketing and management = creative concepts, forecasting methods, and analytical instruments /
by:
Kreutzer, Ralf T.; SpringerLink (Online service)
(Electronic resources)
The path to sustainable corporate management = how to take responsibility for people, the environment and the economy /
by:
Kreutzer, Ralf T.; SpringerLink (Online service)
(Electronic resources)
Digital darwinism = branding and business models in jeopardy /
by:
Kreutzer, Ralf T.; Land, Karl-Heinz.; SpringerLink (Online service)
(Electronic resources)
Subjects
Marketing.
Business Strategy/Leadership.
Organization.
Branding.
Business and Management.
Management.
Knowledge Management.
Internet marketing.
Popular Science, general.
Information technology.
Business- Data processing.
Statistics for Business, Management, Economics, Finance, Insurance.
Data Mining and Knowledge Discovery.
Sustainability.
Leadership.
IT in Business.
Expert systems (Computer science)
Artificial Intelligence.
Social responsibility of business.
Branding (Marketing)
Economics/Management Science.
Technological innovations.
Electronic commerce.
Innovation/Technology Management.
Marketing- Management.
Online Marketing/Social Media.
e-Commerce/e-business.
Artificial intelligence.
Business Strategy and Leadership.