紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Online marketing/ by Ralf T. Kreutzer. |
作者: |
Kreutzer, Ralf T. |
出版者: |
Wiesbaden :Springer Fachmedien Wiesbaden : : 2022., |
面頁冊數: |
xii, 246 p. :ill., digital ;24 cm. |
內容註: |
Instruments, success factors and goals of online marketing -- Conception of online marketing deployment -- Instruments of online marketing -- E-commerce. |
Contained By: |
Springer Nature eBook |
標題: |
Internet marketing. - |
電子資源: |
https://doi.org/10.1007/978-3-658-35369-8 |
ISBN: |
9783658353698 |