紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
The path to sustainable corporate management/ by Ralf T. Kreutzer. |
其他題名: |
how to take responsibility for people, the environment and the economy / |
作者: |
Kreutzer, Ralf T. |
出版者: |
Wiesbaden :Springer Fachmedien Wiesbaden : : 2024., |
面頁冊數: |
xx, 305 p. :ill. (chiefly col.), digital ;24 cm. |
內容註: |
Sustainability in corporate management, marketing and brand management -- Legal framework conditions and requirements for sustainability -- Integration of sustainability concepts into the purpose definition of companies -- Sustainability potential along the entire value chain -- Sustainability potential in marketing and brand management -- Don'ts in sustainable corporate management -- Monitoring and controlling to ensure sustainable corporate management -- Development of a "green journey" for your own company. |
Contained By: |
Springer Nature eBook |
標題: |
Social responsibility of business. - |
電子資源: |
https://doi.org/10.1007/978-3-658-43974-3 |
ISBN: |
9783658439743 |